The Profitable Practice
For the Private Practice Owner Ready to Make $100K+ per Year Working as Few as 10 Hours per Week
Hey therapist....
You’ve landed in the right place if you're ready for a schedule that is built on your terms AND a $100k/year full-time income while working part-time hours (as few as 10 hours/week!).
You’re ready to wave goodbye to the narrative that being overworked and underpaid is simply an occupational hazard of being a therapist.
What would this look like in your life?
You’re making a deep impact on your clients because you have the mental and emotional bandwidth to bring your A-game to your sessions like never before…
You’re working from wherever you want in the world, whether that’s…
An apartment in a busy Central European city (like I did!)…
Roaming across the vastness of North America in a van with your partner and dog…
Or, seeing clients virtually from a remote cabin in Appalachia…
You’re honoring your commitment to your family by clocking off by 3pm every day, taking consistent 3-4 day weekends, and going out to dinner with your partner to celebrate the holiday flight you just booked…
What would this look like in your practice?
You’re running a practice that feels deeply aligned with your personality and values…
Your marketing doesn’t rely on cookie-cutter methods (like handing out business cards or going to big in-person networking events)…
Your marketing efforts consistently and predictably bring in clients who are committed, ready, and excited to do the work and pay your full fee without blinking an eye…
Your practice has transformed into something exciting and fulfilling to wake up to every day — and it’s filled with clients you are inspired and energized by…
How can I paint such a vivid picture of what this looks like?
Because it’s exactly what I do (and because I know how to write compelling copy, too!).
I’m Allyson...
…an American licensed therapist living in Mexico (and Europe before that!) living the digital nomad life.
I see clients an average of 10 hours/week, yet make over $100k/year.
I’ve defied the typical private practice therapist’s expectations for schedule, income, location, and time freedom.
Are you ready to take a sledgehammer to those expectations, too?
I'm living proof that this is possible - and if it's possible for me, it's possible for you, too.
You and your practice are about to leap — and I can’t wait to support you as you do!
You aren’t hitting six-figures a year, and you don’t know why.
Here’s what you DO know…
You go into therapist Facebook groups asking for feedback on your Psychology Today profile, and everyone raves about it and says they wish you could be their therapist ..… but you still aren’t getting enough client inquiries, so you know something is missing…
You've tried to get more clients through techniques like SEO or Google ads — but when you get traffic to your website, it still results in few inquiries…
You’ve invested in marketing coaches who have told you that your niche is clear and your messaging is strong… and yet, many clients you work with drain you, rather than energize you, and you KNOW you could be having a more fulfilling experience with clients you work better with….
Here’s what I know…
Your marketing efforts haven’t led to consistent client bookings and $100k-years because you’re unintentionally:
Using fluffy, vague, unclear language to describe how you help…
This is you if any of these types of statements end up in your marketing: being held back by the past, customize sessions to your unique needs, navigating life stressors or life transitions, feeling like yourself again, feeling disconnected, reclaiming authenticity, improving stress management, etc.
You’re using therapist-jargon in your marketing that inadvertently leaves potential clients confused…
This is you if any of these statements end up in your marketing: attachment wounds, existential perspectives, neuro-affirming, compulsive behaviors, traumatic grief, maladaptive behaviors, working collaboratively with clients, parts work, etc.
You talk up skills (like self-compassion, emotion regulation, or healing the past) instead of speaking to the concrete problems a client is willing to pay out of pocket to solve…
Despite your significant experience and kick-ass therapeutic skillset, the above content and marketing gaps are holding you back from scaling to 6-figures…
Friend, it's time to change that.
Therapist, I’ve stood in your shoes...
After graduate school, I spent almost 7 years working for an agency before I pivoted into private practice.
It was a situation you’re probably familiar with – I was often placed with clients based on availability, not based on my expertise or experience (which often made the work really draining!)…
I was feeling the pressure of working for someone else…
The stressful productivity requirements
Having to ask permission to take time off work
Being required to commute to an office
Not to mention, I worked with clients who had profoundly difficult circumstances.
I really loved my clients and actually quite enjoyed my job, but friend, hear me when I say: I. Was. Tired.
Many therapists end up giving their whole selves to this work — and often, at a certain point, they realize it’s unsustainable long-term.
That’s what happened to me.
I came to a crossroads of deciding between continuing to unsustainably give my entire self to the work, knowing I’d eventually hit a wall, OR pivoting to continue the work in a different way: with boundaries in place for my own wellbeing, and systems and structure set up so that I could put my oxygen mask on first.
And the latter is what I did.
But I knew I needed to bank some time learning how to market myself … after all, we were NOT taught marketing in graduate school!
So, I did what everyone does: I followed the therapy industry's typical marketing advice. But it simply wasn't bringing me to the income level I truly desired.
I realized that, in order to scale (seeing clients for about 10 hours per week and making over $100k/year), I needed to empower myself to take a hard look at my business and to start trying new, creative, and innovative things.
By critically looking at my practice, I finally started to see why I wasn’t hitting my ideal caseload and income numbers each month – despite believing I was doing all the "right" things I was taught to do – and exactly why you aren’t, either.
Through the same marketing strategy I’ll teach you, I now have:
A thriving private-pay therapy practice
Income that is above $100,000 a year while seeing clients ~10 hours per week
Enough free time, energy, and capacity to do things like…..
Travel the world
Invest in my practice how and when I want
Pay cash rates for my own therapy
Work on my second business (where I teach YOU how to run this type of business too!)
Scaling my practice became not only possible, but inevitable...
Because I was able to...
Learn how to take therapist expert-speak that everyone uses, like “attachment style” and even “trauma”, and turn it into client-friendly, specific, clear language that is easy to understand and see the value in.
Create trust. I was seen as in a "category of one" go-to authority in my niche. If you want to hit $100k in 10 hours per week, you have to position yourself differently from the status quo in the therapy industry.
Leverage proper SEO methods to rank on page 1 of Google in several major American cities.
Practice the magic of being unwavering in my decision-making so that my business decisions were aligned with my future vision. This made it easier to stick to my policies, refer out, and say no to what didn’t serve me (like working with clients I’m not a good fit for!).
Network with other professionals without awkwardness, dread, or desperation. I increased my referral relationships and sources — even from across the world!
Learn how to speak to the premium, high-intent, ready-to-book client: I shifted my message so that I could attract perfect-fit clients who are ready to do the work.
Undeniably, my signature marketing method is THE reason I've been able to scale a 6-figure business while working part-time hours…
…and this is why I created a program that will lead and guide you through every step.
SO, WHAT ARE WE DOING IN THE PROFITABLE PRACTICE?
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Month 1: Niche
You and I will identify, clarify, and simplify the foundation of your practice - the specific and pressing problem(s) that clients are willing and ready to pay privately to solve.
(Hint: If you’re advertising yourself as a therapist for teens, moms, women, men, couples, anxiety, trauma, etc. … these descriptions are too broad and HURT your marketing.) -
Months 2-3: Messaging
We will line-by-line write (or rewrite) "you're in my head, how do I work with you" copy that draws in potential therapy clients and makes YOU stand out as the expert to hire.
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Months 4-6: Visibility
We'll work on getting you in front of potential clients by optimizing your SEO strategy AND by developing genuine relationships with other professionals that keep client inquiries coming in regularly.
And this is what I’ll show YOU how to do, too…
Position you as a niched specialist to attract premium, high-intent, ready-to-book clients. If your niche is unclear, your content is also going to be unclear and will not connect with your potential clients. When you define your niche and are VERY clear about the pressing problem you solve, people will SEE the value and will be lining up at your (virtual or real life) front door.
Create jargon-free, specific, and tangible content and copy. This is what kickstarts the rapport-building process before the client even calls you to schedule AND sells your services so that you don't have to. Let’s kick those time-consuming free consultation calls to the curb because your potential client can filter themselves in or out when you’ve given them enough information to do so! Meaning: your content does the heavy lifting for you.
Get you visible through the best of both worlds: relationship networking and SEO.
Relationship networking: If another therapist or professional is recommending you, they’ve already vetted you and decided that you are a good fit for the client. The client conversion rate from word-of-mouth referrals is high (a whopping 5x higher than ads, in fact!) and there is less marketing effort involved on your part. Say hello to scaling income without having to market harder.
Cherry on top: having a word-of-mouth referral stream means you’re no longer leaving your livelihood at the mercy of a search engine’s algorithm (which you don't own, is subject to change without your input or permission, and will do so virtually overnight).
SEO: Optimizing your website to get found on Google. Because you’re set up from the start to have marketing messaging that converts, your SEO efforts will have a bigger return on investment.
You and I will go deep into the three key areas that have created the greatest impact on my business. Rather than giving you surface level information on everything you could do (that feels a little bit like ChatGPT), this program is centered around the key pieces that are going to be realistic for you to implement — the things that get you amazing results.
I’ve been in "kitchen sink" group programs before (programs where the coach throws all the knowledge and information they have at you) and found myself and others overwhelmed with dozens of training sessions, too much information, and not knowing where to start.
The worst part? Many participants ended up not fully completing or implementing the programs they just spent thousands of dollars on.
Implementation without personalized guidance can be hit-and-miss.
But in The Profitable Practice, the methods and strategies are fully tailored to YOUR unique:
Niche + ideal clients
Practice location, fees, hours, policies, etc.
Needs for learning, asking questions, and implementing
Personality, beliefs, and values as a therapist and human
Expertise, authority, education, and clinical experience and interest
No more sitting in a Zoom room of 40+ other people fighting to get YOUR questions answered so that you can really grasp the concepts that are being taught.
The 1-1 format is just ONE of the many reasons why I believe so much in The Profitable Practice.
...And here’s how we’re doing it...
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Personalized copy-rewrites on your:
- Directory listing(s) – up to 2 listings (valued at $500 per listing)
- Website service pages – up to 3 services (valued at $997 per service page)
- About page, home page, etc. – up to 3 non-service-pages (valued at $997 per page)
These copy re-writes aren't JUST about speaking to your ideal client (though they are definitely that!); they also infuse your unique personality and expertise into your content, while positioning YOU as THE therapist to hire.
Re-writes and content feedback at this level is something unheard of in our industry. The coaches will give you an outline or a general idea of what to write, but I go ten steps further by personally rewriting your copy in ways that are clear, specific, visual, free of jargon and confusing technical terms, and results-focused so that you walk away with completed copy to immediately implement for more high-intent, premium-fee client conversions.
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You’ll have access to me Monday through Friday in Telegram (a free, encrypted voice memo and texting app, similar to WhatsApp, but better, in my opinion!)
I'll use Telegram to show you what copy changes I've made and why, so that you'll learn my copywriting methods and you WON’T have to rely on coaches for the entirety of your business after this program.
You'll become self-sufficient (ie: for when you want to add a new service later, or bring on an employee and do their marketing for them as well), you'll only need check-ins on an as-needed basis, and you'll never need an overhaul like this again.
Telegram will be used for things like….
Dealing with questions about client inquiries in real-time, ie: client inquiry about working with you without using insurance, client payment policy questions, etc.
Setting up the necessary tech to take on clients on automation (scheduling, payments, paperwork, etc.) and making your business run smoothly
It’s an open container for messaging support
To talk about how any strategy discussed during our calls is going
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12 private calls (30 minutes each, every 2 weeks) to outline a clear marketing strategy that is streamlined, logical, and effective.
Throughout the 6 months, we’ll make sure every area in your practice is optimized:
We’ll begin by making sure your messaging is clear and consistent in every part of your business
After messaging, we’ll cover your SEO strategy so that your copy converts well when people land on your website from a Google search
Make sure you have access to everything you need for your business to run on automation so that your clients have a great experience and you’re primed for referrals
I’ll show you how to leverage your relationships and network with other therapists and professionals in your city/state/region in unconventional ways (introvert-friendly! No cringe or spam involved)
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You also will have access to any new signature programs I release while you’re in the 1-1 contract, and you will have access for as long as those programs are being sold (ie: their lifetime).
Current core signature offer suite:
Attraction Marketing Unlocked – normally USD 1497
Therapy Groups for Profitability – normally USD 147
Reddit for Revenue – normally USD 67
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After optimizing your copy, we’ll get more eyeballs on your services through SEO.
Local SEO strategy is much more than what most coaches teach – writing “good content” and blogging until your eyeballs melt will NOT propel your practice to the top of the search results in your city.
These strategies are old and ineffective in 2025 when damn near all of us are available for telehealth services – it’s now thousands or tens of thousands of therapists you’re competing with, not just the dozens in your specific city.
And to rank against the competition, your website needs a couple of things:
We will target relevant keywords that are searched for when a searcher’s intent is to buy a service (your therapy services!) – NOT just look for information, like a blog article – you are a service provider, not a professional blogger, so let’s actually set up your website to appeal to a person who is looking for the services you provide!
City landing pages so that you get found even when you don’t have a physical presence in that city.
To be set up in a logical hierarchy on the backend (this is called a “soft silo” by the SEO gurus) so that Google’s bots can easily understand what you do and give YOUR website as an option on page #1
If you see clients in-person, we will also set up your local citations and your Google Business Profile. Both are non-negotiables for getting in-person businesses found.
The Profitable Practice is valued at $42,257… but that’s NOT what you’ll pay!
I’m offering it to you for $7,500
What other therapists are saying…
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"Whatever your business needs are, Allyson has you in covered in private practice. She understands the needs of a private practice owner (especially if you are self-pay and need a solid marketing strategy) and has the expertise to guide you. If you've tried other courses or programs and you didn't get what you were looking for, you probably need individualized help from someone who has a successfully built a strong practice herself. Getting 1:1 help is a game changer."
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“Allyson is a true professional when it comes to business marketing for therapists. She has a really good understanding of all the things we were never taught during our therapy training when it comes to private practice these days. Such as: Website design, SEO, keywords, and creating a directory profile that really speaks to the clients you really want to attract and work with. This is because Allyson a is a self made woman when it comes to these areas of private practice. Allyson has walked this walk to talk this talk.”
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“This was then a perfect time a to get some 1:1 support to make more improvements to my online marketing strategy, and getting that support from Allyson was amazing and built beautifully on the program she created. She is able to teach strategy in a way that is clear, useful, and 20x better than trying to learn it on your own; she can take you through your own examples of web content and help you analyze them with concrete changes to make, for instance. She has great insight into the therapy world and knows how to help you find your ideal clients. You probably need some personalized help with your marketing, and if you do, Allyson is the person you want!”
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“She helped me articulate everything very clearly, being so specific and intentional. Before on my website it was a big foggy, general, with some jargon. Now each sentence can make you instantly picture something relatable. That's her superpower ! Because let's be honest: marketing is a not a hobby, it's a job with actual skills and this is not ours as therapists. I would end up so frustrated after an online course because yes I managed to do some nice improvements and even have results but I knew it could go further... Allyson will be doing just that for your business: taking it to the next level without having to spend all nights on a marketing course and learn to DIY everything while hoping for the best. You get a real insight from someone who's experienced, well skilled and cherry on the cake: lovely and very nice. I can't recommend her enough, you will not be disappointed to go for it, trust me :) THANK YOU again Allyson !”
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“I had a bit of a lightbulb moment in realizing that I have more control over reaching my ideal clients than I previously did! I realized that I can learn whatever I need to to improve my marketing strategy and then implement it. I also realized how beneficial it is to work with someone 1:1 and get hyper-personalized support to me.”
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“I was the kind of person that I thought that if I watched a lot of free trainings on business topics could do it all by myself. I was mistaken, because although I did create a website and did my instagram and created my company, I was not focused enough, was not niched down enough and Allyson was able to see that clearly from the beginning! She gave me simple tools that I could implement immediately after our session that helped me so much not only in regards to the verbiage and design of my website but also regarding my confidence and direction of my business. I left feeling like I have a clearer vision and know what I'm doing. 1000% recommend!”
This level of freedom and fulfillment is available to you, too...
This is the “dedicated to YOUR questions, YOUR practice goals, and YOUR dreams” 1-1 marketing program I wanted but never found when I was starting out in private practice years ago.
Knowing what I’m going to teach you would have spared me much confusion and wasted time and energy.
This program goes in-depth like never before into the copywriting and SEO methods that NO ONE in our industry teaches (believe me, I know because I’ve looked!) and is backed by data, numbers, logic, and strategy — no fluff content and I won’t use kid gloves with you. I’m not the coach who will tell you what you want to hear, or tell you there’s nothing to change or improve. If you’re not at the 6+ figure mark as a solo practice owner, there’s plenty to improve.
This is a 6-month program where I'm in the trenches with you and we’ll work side-by-side to identify the gaps in your therapy business and marketing plan causing you to over-work, over-hustle, under-market, and under-charge so that we can take you from an insurance-based or low-fee provider to an exclusively premium-rate niched specialist, and start to increase your income in a sustainable, predictable way to be ready to hit the 6-figure/year mark while working hours most people consider "part time".
FAQs About The Profitable Practice
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This program is for therapists of all kinds (mental health, physical therapists, massage therapists, etc), holistic healers (reiki, RFT, RTT, etc.), and wellness providers (health coaches, etc.).
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In total, the program is valued at $42,257 USD, but that’s nowhere near what you’ll pay.
The cost is $7,500 USD for 6 months of 1-1 mentorship (M-F text access and biweekly calls), full copy re-writes (unheard of in our industry!), SEO strategy, and lifetime access to my core signature offers.
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Yes! You have the option of two payments of $3,750, or monthly payments of $1250.
If neither of these work for you, please DM me on Facebook or Instagram, or email me at hello@allysonclemmons.com and we’ll work something out.
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I don't offer money back guarantees. However, I'm confident that you'll create results if you take consistent, daily action, and this is why I offer a total satisfaction guarantee. Basically, this is an, "I'll work with you until it works" guarantee. The terms of this will be outlined in the contract we sign upon receipt of payment.
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If these sound like you, we are a great fit to work together:
You’re not converting visitors to paying clients who show up to appointments, don’t cancel last minute, miss payments, or need low fees to pay for sessions
Money boundaries and policies in your business, ie: you…
Have a loosey-goosey attendance/cancellation policy
Are charging five different rates depending on the client
Slide your fee when you know you shouldn’t
Find yourself regularly re-scheduling clients into hours you wanted to be at home with your family or reading your book at the beach
The clients you're attracting are not the right fit for you and/or aren't ready for therapy (they drop out early, don’t prioritize their sessions with you, etc.)
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Yes! The purpose of this program is to support you in developing the marketing skills that will sustain and scale your practice, regardless of the language you speak or the rates you charge. You are under no obligation or pressure to raise your rates. Therapy pricing is different everywhere; marketing strategy is not.
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Yes. The copy you'll send to me can be filtered through Google Translate so that I can read it and make corrections. I will then send it back to you and you can translate it into your native language. The concept and strategy of copy that converts is the same — no matter the language!
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Please email me at hello@allysonclemmons.com, or private message me on Facebook or Instagram.